Great copy earns trust.
And gets the click.
Clicks follow trust.
I sharpen your voice until it’s unmistakable—so every word works harder for you.
If your copy isn’t earning trust and getting clicks, it’s not a strategy problem…
It’s a voice problem.
When your voice drifts, trust erodes.
Your brand starts to sound like everyone else.
The words that once clicked now fade into the noise.
And when that happens:
Emails get rewritten five times because no one’s sure what “sounds right.”
Campaigns stall because the message doesn’t land.
You stop pitching ideas because the words never come out the way you mean them.
We fix that together.
At Emerson Joy Copy, we sharpen your voice until it’s unmistakable—and make every word work harder, so it earns trust, drives action, and still sounds like you on your best day.
What I do (& what you get)
Voice-first, conversion-smart copy that still sounds like you.
I write high-trust, high-impact copy that earns attention, builds loyalty, and gets the click—
without losing the sound of your brand in the process.
Your voice isn’t just style, it’s your strategy.
Here’s how I help you sharpen it, protect it, and put it to work.
VOICE & POSITIONING
“We’ve outgrown our message, but we don’t know how to evolve it.”
When your voice drifts, so does trust.
If your voice feels off, your customer’s trust is already slipping.
I fix that—and we make sure it doesn’t happen again.
Brand voice guides that make your best sound unmistakable
Messaging strategy that makes your stance crystal clear
Founder POV & about pages that build instant trust
Mission & story development that align your inside with your outside
You’ll leave with a voice that’s unmistakably yours, and a message that keeps up with your growth.
RELATIONSHIP & RETENTION
“People love our product…
but they ghost after the first click.”
When your follow-up falls flat, so does retention.
If your content fills inboxes without building connection, people drift.
Showing up is easy… staying relevant
& trusted is the real work.
I close that gap—turning one-time buyers into long-term loyalists.
Email strategy & sequences your audience actually looks forward to
Newsletters that feel like conversations, not campaigns
Voice-aligned SMS that actually sounds like you (not robotic, not cringe)
You’ll build the kind of audience that doesn’t just click once, but keeps coming back.
CONVERSION & SALES
“We’ve got a great offer.
Why isn’t it selling?”
When your offer doesn’t click, the sale disappears.
If your copy loses your edge, the sale never starts.
Selling isn’t about pressure, it’s about trust.
I make sure your copy earns it, then turns it into action.
Sales & landing pages that make people feel ready, not rushed
Product storytelling that makes “add to cart” the next click
Launch support that blends voice, value, and strategy
You’ll get conversion copy that feels like you & makes the “yes” feel effortless.
Let’s make your copy sound like you—and work harder than ever.
*Need something off the list?
I only take on a limited number of custom projects each quarter. If you’ve got a bold idea worth bringing to life, let’s see if we’re a fit.
Why I write the way I do
(& why it works)
I don’t write copy to fill space.
I write to make people feel.
Because the right words don’t just sell, they connect.
They build trust.
They build memory.
They linger.
They drive action.
My world, and my work, is shaped by loss.
When my daughter Emerson died, everything I thought I knew about life, and language, changed.
Grief taught me how to listen.
I mean, really listen.
How to speak gently, but clearly.
How to say hard things in a way people can actually hear.
I learned how to tell my story.
How to talk about my daughter.
I learned what it means to hold a story.
To write with clarity, but not coldness.
I learned how to show up in ways that meant something to me.
& I taught myself how to help others do the same.
I work with brands who want their words to mean something.
Brands who know their voice is their edge.
Brands who want to sound unmistakably like themselves.
Brands who want their words to move people.
I work with founders, marketers, and creative teams.
People with something to say and something to build.
Together, we hone your voice until it’s unmistakable and sharpen every word into an edge that earns trust and gets the click.
This isn’t about churning out content.
It’s about copy that earns attention & turns it into action.
I only take three clients per quarter so you get the depth, care, and clarity you deserve.
If you’re looking for a true creative partner and not just another vendor, let’s talk.
