The Power of SEO: Why It’s Crucial for Your Online Success

Today, having an online presence is no longer a luxury but a necessity. With billions of websites vying for attention, how do you ensure yours stands out?

SEO.

What is SEO?

Search Engine Optimization (SEO) is the practice of optimizing your website to improve its visibility on search engines - like Google. The ultimate goal is to attract organic (non-paid) traffic to your site.

SEO encompasses various techniques and strategies aimed at improving the ranking of a website on search engine results pages (SERPs). The higher your website ranks, the more likely users are to visit it. SEO involves a mix of on-page optimization (such as content and HTML source code) and off-page factors (such as backlinks from other sites).

The Importance of SEO

1. Increases Organic Traffic

Organic traffic is the lifeblood of any online business. Unlike paid traffic, which stops flowing as soon as you stop paying for ads, organic traffic continues to come in as long as your SEO efforts are in place. A well-optimized site can consistently attract visitors, leading to higher engagement and conversion rates.

2. Builds Credibility and Trust

When users search for a product or service, they tend to trust the sites that appear on the first page of search results. High-ranking sites are often perceived as more credible and trustworthy. By investing in SEO, you can position your website as an authority in your industry, which can significantly impact consumer trust and loyalty.

3. Provides a Better User Experience

SEO is not just about search engines; it’s also about users. A significant part of SEO involves enhancing the user experience. This includes improving site speed, making your site mobile-friendly, and creating high-quality, relevant content. A better user experience can lead to longer site visits, lower bounce rates, and higher engagement.

4. Cost-Effective Marketing Strategy

Compared to traditional advertising methods, SEO is highly cost-effective. While it requires an upfront investment, the long-term benefits far outweigh the costs. Once your website starts ranking well, you can enjoy a steady stream of organic traffic without continuously spending on ads.

Key Components of SEO

1. Keyword Research and Strategy

Keywords are the terms users type into search engines when looking for information. Identifying and targeting the right keywords is crucial for SEO success. Tools like Google Keyword Planner and Ahrefs can help you find high-performing keywords relevant to your niche. Incorporating these keywords naturally into your content can significantly improve your search rankings.

2. On-Page Optimization

On-page SEO involves optimizing various elements on your website. This includes:

• Title Tags and Meta Descriptions: Ensure they are compelling and contain your target keywords.

• Header Tags (H1, H2, H3): Use them to structure your content and include relevant keywords.

• URL Structure: Keep URLs short, descriptive, and keyword-rich.

• Content Quality: Create high-quality, informative content that provides value to your audience.

• Internal Linking: Link to other pages on your site to improve navigation and keep visitors engaged.

3. Technical SEO

Technical SEO focuses on improving the technical aspects of your website to enhance its performance. This includes:

• Site Speed: Ensure your site loads quickly to prevent users from leaving.

• Mobile-Friendliness: Optimize your site for mobile devices to cater to the increasing number of mobile users.

• XML Sitemap: Create an XML sitemap to help search engines index your site more efficiently.

• Robots.txt: Use this file to control which pages search engines should crawl and index.

4. Off-Page Optimization

Off-page SEO involves activities outside your website to improve its ranking. The most important aspect is building high-quality backlinks from reputable sites. Other off-page strategies include social media marketing, guest blogging, and influencer outreach.

How Long Does It Take for SEO to Work?

SEO is not an overnight solution. It requires patience and consistent effort. Generally, you can start seeing noticeable results within 3 to 6 months, but it can take up to a year to achieve significant improvements. The time frame depends on various factors, including the competitiveness of your industry and the current state of your website.

Benefits of SEO

1. Increased Traffic

Websites that appear on the first page of search results receive the majority of impressions and clicks. This translates to increased traffic to your website. More traffic means more opportunities to convert visitors into customers.

2. Improved ROI

SEO provides trackable and quantifiable results, whether you are an e-commerce or non-e-commerce site. This means you can see the exact return on investment (ROI) of your SEO efforts. Improved rankings, traffic, and conversions all contribute to a better ROI.

3. Enhanced User Experience

Good SEO practices help improve the user experience and usability of a website. A well-organized site structure, fast loading times, and mobile optimization all contribute to a better user experience, leading to higher engagement and conversion rates.

4. Long-Term Strategy

SEO is a long-term strategy that continues to provide results over time. Unlike paid advertising, which stops generating traffic once you stop paying, SEO can keep bringing organic traffic to your site for years to come.

Final Thoughts on Boosting SEO for a Better Online Presence

SEO is a powerful tool that can significantly impact your online success. By improving your website’s visibility on search engines, you can attract more organic traffic, build credibility, enhance user experience, and achieve long-term growth. While it requires an investment of time and effort, the benefits of SEO far outweigh the costs. Start optimizing your website today and unlock the potential of SEO to drive your business forward.

If you need some help with SEO optimization, blogs, copywriting, or website copy, shoot me a quick message here – I'd love to assist you!

Who Needs Copywriting?

The short answer? Everyone needs copywriting!
We all need to utilize effective communication and persuasion - these are key elements that copywriting provides.

Who Needs Copywriting?

Copywriting is a powerful tool that can greatly enhance communication and persuasion.

Whether you are:

• a business owner looking to sell products or services,

• a marketer trying to grab the attention of your target audience,

• or an individual seeking personal branding,

Understanding the basics of copywriting is essential. In this guide, we will explore the importance of copywriting, the art of persuasion, who needs copywriting, and the essential skills required for effective copywriting.

Understanding the Basics of Copywriting

Defining Copywriting and Its Importance

Copywriting can be defined as the art of writing persuasive and compelling content.
This content has the purpose of influencing the audience to take a desired action.

It involves crafting messages that resonate with the target audience, highlighting the unique features, benefits, and value of a product or service.

Effective copywriting is crucial in a world where attention spans are shorter than ever.

With the abundance of information and advertisements vying for our attention, it is essential to craft copy that cuts through the noise and grabs the reader's or viewer's attention.

When it comes to copywriting, it's not just about writing words on a page.

It's about understanding the psychology of persuasion and using language to create a compelling narrative.

A skilled copywriter knows how to tap into the desires, fears, and aspirations of the target audience, and use that knowledge to craft messages that resonate on a deep emotional level.

By leveraging the power of words, copywriters can influence consumer behavior and drive conversions.
They have the ability to turn a casual browser into a loyal customer, simply by crafting persuasive copy that speaks directly to their needs and desires.

The Role of Copywriting in Communication

Copywriting plays a vital role in effective communication across various mediums.

Whether it's a website, social media post, email, or print advertisement, well-written copy can convey a brand's message clearly and effectively.

Through carefully chosen words and compelling storytelling, copywriters can evoke emotions, create connections, and establish credibility. They have the power to make a brand come alive, to give it a distinct voice and personality that resonates with its target audience.

Copywriting is not just about selling products or services.

It's about building relationships and fostering trust. When done right, copywriting can create a sense of authenticity and transparency, making customers feel like they are engaging with a brand that truly understands and cares about their needs.

And it’s important to note: Copywriting is not limited to marketing and advertising.

It also plays a crucial role in other forms of communication, such as internal communications within a company.
Whether it's:

• crafting employee newsletters,

• training materials,

• or company-wide announcements,

Effective copywriting ensures that the intended message is delivered clearly and engages the audience.

Copywriting is one of the most powerful tools that can make or break a brand's communication efforts.

It requires a deep understanding of the target audience, a mastery of persuasive language, and the ability to craft compelling narratives.

Copywriters have the ability to captivate, inspire, and ultimately drive action.

The Art of Persuasion in Copywriting

Copywriting goes beyond simply conveying information; it aims to persuade, influence, and ultimately drive action.

The art of persuasive copywriting lies in the ability to craft messages that resonate with the desires, needs, and emotions of the target audience.

When delving into the world of persuasive copywriting, there are several key principles that can guide the process.

One of these principles is the use of emotional triggers.

By tapping into the audience's emotions, copywriters can create a connection that resonates deeply. Whether it's evoking a sense of nostalgia, triggering excitement, or appealing to a desire for belonging, emotions play a crucial role in persuasive copywriting.

Another essential principle is showcasing the benefits and value of a product or service.

People are naturally drawn to things that offer them something of value or solve a problem they have. By highlighting the unique features and advantages of a product or service, copywriters can create a compelling case for why the audience should take action.

In addition to emotional triggers and showcasing benefits, leveraging social proof is another powerful technique in persuasive copywriting.
People tend to look to others for guidance and validation. By incorporating testimonials, reviews, and endorsements from satisfied customers or industry experts, copywriters can establish credibility and build trust with the audience.

Storytelling is yet another effective technique in persuasive copywriting.

Humans are wired to respond to stories, and they have the ability to captivate and engage us on a deep level. By weaving a narrative that connects with the audience's experiences, aspirations, or challenges, copywriters can create a sense of empathy and resonance.

How Copywriting Influences Decision Making

The influence of copywriting extends far beyond the words on a page. It has the power to shape our beliefs, perceptions, and actions. Well-crafted copy can sway opinions, change behaviors, and ultimately drive conversions.

Copywriters understand that effective persuasion lies in understanding the psychology of decision-making. By tapping into cognitive biases, such as the scarcity effect or the fear of missing out, copywriters can create content that triggers the desired response. For example, by creating a sense of urgency or exclusivity, copywriters can motivate the audience to take immediate action.

Moreover, copywriting can influence decision-making by addressing the pain points and desires of the audience.

By understanding what drives their decision-making process, copywriters can tailor their messages to resonate with the audience's needs and aspirations. This personalized approach creates a sense of relevance and connection, increasing the likelihood of a desired outcome.

Persuasive copywriting is an art that requires a deep understanding of the target audience, their motivations, and the psychology of decision-making. By employing emotional triggers, showcasing benefits, leveraging social proof, and incorporating storytelling techniques, copywriters can create compelling content that captivates, convinces, and ultimately drives action.

Who Needs Copywriting?

The short answer? Everyone!

The Importance of Copywriting for Businesses

Every business needs copywriting to effectively communicate and persuade its target audience. Regardless of the industry or size of the company, compelling and persuasive copy can make a significant difference in generating leads, driving sales, and building brand loyalty.

Copywriting is crucial for creating brand awareness, establishing a unique selling proposition, and differentiating a business from its competitors. Through well-crafted copy, businesses can articulate their value proposition, connect with their audience, and ultimately achieve their marketing objectives.

Copywriting for Personal Branding

Copywriting is not limited to businesses. Individuals looking to build a personal brand can also benefit greatly from effective copy. Whether you are a freelancer, consultant, or thought leader, well-crafted copy can help you stand out from the crowd, establish your expertise, and attract potential clients or opportunities.

Through strategic personal branding copy, you can craft a compelling narrative around your skills, achievements, and unique value proposition. This allows you to build a strong personal brand that resonates with your target audience, opens doors for collaboration or job opportunities, and positions you as an authority in your field.

Essential Skills for Effective Copywriting

Writing Skills for Copywriting

Strong writing skills are paramount for effective copywriting. Copywriters must have a solid grasp of grammar, language usage, and sentence structure. They must be able to convey complex information in a clear, concise, and engaging manner.

Additionally, copywriters should possess strong research and analytical skills to gather relevant information and data. They need to understand their audience, conduct market research, and identify powerful storytelling angles to create compelling copy that resonates.

Understanding Consumer Psychology in Copywriting

Copywriters must also have a deep understanding of consumer psychology. By studying human behavior, motivations, and decision-making processes, copywriters can create content that speaks directly to their audience's desires, needs, and pain points.

They must be able to tap into emotions, persuade with logic, and establish trust. Copywriters who can effectively combine consumer psychology with persuasive writing techniques can create copy that truly resonates with the target audience, driving action and achieving desired outcomes.

The Future of Copywriting

The Impact of Digital Trends on Copywriting

In the digital age, copywriting is continuously evolving to adapt to new technologies and platforms. With the rise of social media, content marketing, and interactive advertising, copywriters must embrace digital trends to remain effective.

Copywriters need to understand how to leverage the power of visuals, video, and interactive elements to complement their written content. They must also stay updated with search engine optimization techniques to ensure their copy ranks well in organic search results.

Adapting Copywriting Strategies for the Future

As technology continues to advance, copywriters must stay adaptable and open to new strategies. The growing influence of artificial intelligence, voice search, and virtual reality will shape the future of copywriting.

Copywriters will need to learn how to tailor their messaging for voice-activated devices, create immersive experiences through virtual reality, and leverage AI tools to enhance their writing processes. By staying ahead of the curve and embracing these changes, copywriters can continue to deliver effective, persuasive, and engaging copy in the years to come.

So, who needs copywriting?

Everyone.

Copywriting is a vital skill that you should be utilizing to streamline your communication and marketing strategy.

By understanding the basics of copywriting, embracing the art of persuasion, and recognizing its significance for businesses and personal branding, individuals can harness the power of copy to effectively communicate and persuade their target audience.

With the essential skills of strong writing and consumer psychology, coupled with an openness to embrace digital trends and adapt to future changes, copywriters can continue to thrive in the evolving world of effective communication and persuasion.

Happy writing!

What is Freelance Copywriting: A Comprehensive Guide

Uncover the ins and outs of freelance copywriting with this comprehensive guide.

What Is Freelance Copywriting:
A Comprehensive Guide

Freelance copywriting is a rewarding and flexible career path that allows individuals to use their writing skills to create persuasive and compelling content. Whether you're interested in writing sales copy, website content, or advertisements, freelance copywriting offers a range of opportunities to showcase your creativity and storytelling abilities. In this comprehensive guide, we'll delve into the world of freelance copywriting, explore the skills required, and provide steps to help you kickstart your career in this exciting field.

Understanding Freelance Copywriting

In order to fully understand freelance copywriting, it's essential to grasp its definition and overall concept. Freelance copywriting involves writing promotional content that aims to persuade readers or viewers to take a specific action, such as making a purchase, signing up for a service, or subscribing to a newsletter. As a freelance copywriter, your role is to use persuasive language, compelling storytelling, and a deep understanding of your target audience to create impactful content that resonates with them.

Definition and Overview of Freelance Copywriting

Freelance copywriting is a form of writing that focuses on promoting products, services, or ideas while influencing the thoughts and actions of the intended audience. It involves crafting persuasive messages that evoke emotions, tap into desires and needs, and ultimately drive the reader towards a desired outcome. As a freelance copywriter, you have the power to shape narratives and create content that connects consumers with businesses or organizations.

When it comes to freelance copywriting, it's important to understand that it is not just about writing words on a page. It requires a deep understanding of marketing principles, consumer psychology, and effective communication techniques. By combining these elements, freelance copywriters are able to create compelling content that not only captures the attention of the audience but also motivates them to take action.

One of the key aspects of freelance copywriting is the ability to tap into the emotions of the audience. By understanding the desires, fears, and aspirations of the target market, copywriters can create content that resonates on a personal level. This emotional connection is what drives readers to engage with the message and ultimately make a decision in favor of the desired action.

The Role of a Freelance Copywriter

As a freelance copywriter, your role extends beyond writing engaging content. You will need to conduct in-depth research, understand the target audience, and develop a clear understanding of the brand or product you are promoting. Furthermore, collaborating with clients and other stakeholders is crucial to ensure that the written material aligns with their vision and objectives. Freelance copywriters play a vital role in helping businesses grow their customer base and achieve their marketing goals.

Research is a fundamental aspect of freelance copywriting. It involves gathering information about the target audience, the industry, and the competition. By conducting thorough research, copywriters can gain insights into the needs, preferences, and pain points of the target market. This knowledge allows them to tailor their content to address these specific aspects and create a more impactful message.

Collaboration is another important aspect of being a freelance copywriter. Working closely with clients and other stakeholders helps to ensure that the content aligns with their brand identity and objectives. By understanding the client's vision and goals, copywriters can create content that effectively communicates the desired message and resonates with the intended audience.

Freelance copywriters also need to be adaptable and flexible in their approach. They may be required to write content for various platforms, such as websites, social media, or print materials. Each platform has its own unique requirements and constraints, and copywriters need to be able to adapt their writing style and tone accordingly. This versatility allows them to effectively communicate the message across different mediums and reach a wider audience.

In conclusion, freelance copywriting is a dynamic and multifaceted field that requires a combination of writing skills, marketing knowledge, and a deep understanding of the target audience. By crafting persuasive messages that tap into the emotions and desires of the audience, freelance copywriters have the power to influence and drive action. Through research, collaboration, and adaptability, they play a crucial role in helping businesses connect with their customers and achieve their marketing objectives.

The World of Freelance Copywriting

The demand for freelance copywriters continues to grow as businesses seek to establish a strong online presence and connect with their target audience effectively. In today's digital age, where the internet has become the primary source of information and communication, businesses understand the importance of captivating their audience with persuasive and engaging content. This has paved the way for an abundance of opportunities for freelance copywriters to work with clients from various industries and locations.

Freelance copywriters possess a unique skill set that combines storytelling, psychology, and marketing. They have the power to craft compelling narratives that not only capture the attention of potential customers but also drive conversions. By understanding the needs and desires of their clients' target audience, freelance copywriters can create content that resonates and establishes a connection, ultimately helping businesses stand out in a highly competitive market.

The Demand for Freelance Copywriters

With the rise of e-commerce, social media, and online marketing, the demand for freelance copywriters is higher than ever before. Businesses across industries are realizing the immense value that persuasive and engaging content brings to their online presence. Whether it's a captivating product description, an attention-grabbing social media post, or a compelling email campaign, freelance copywriters play a crucial role in helping businesses attract and retain customers.

Moreover, the global nature of the internet has opened doors for freelance copywriters to work with clients from all around the world. No longer confined by geographical boundaries, freelance copywriters can collaborate with businesses from different industries, cultures, and backgrounds. This not only expands their professional network but also exposes them to diverse perspectives and ideas, enriching their creative process.

Freelance Copywriting: Pros and Cons

Pros

Freelance copywriting offers numerous advantages, making it an attractive career path for many.
One of the most significant benefits is the flexibility it provides.

Freelancers have the freedom to work from anywhere, whether it's a cozy coffee shop, the comfort of their own home, or even while traveling the world. This flexibility allows them to create a work-life balance that suits their needs and preferences.

Additionally, freelance copywriters have the autonomy to choose their own clients and projects.
They can select projects that align with their interests and expertise, allowing them to work on topics that they are passionate about. This not only enhances job satisfaction but also enables them to continuously grow and develop their skills in specific niches.

However, freelance copywriting also comes with its challenges.
Meeting deadlines is a constant pressure that freelancers face.

With multiple clients and projects to juggle, time management becomes crucial.
Freelancers must develop effective strategies to prioritize tasks and deliver high-quality work within the given timeframe.

Freelancers must continuously market themselves to attract new clients and maintain a steady stream of work. Building a strong personal brand and establishing a solid online presence is essential in a competitive industry.

It requires consistent effort in networking, self-promotion, and staying up-to-date with industry trends.

Lastly, the uncertainty of a fluctuating income is another aspect that freelance copywriters must consider. Unlike a traditional job with a fixed salary, freelancers' income can vary from month to month. It requires careful financial planning and the ability to manage finances effectively during lean periods.

Before diving into the world of freelance copywriting, it's important to weigh these factors and determine if this career path aligns with your goals, lifestyle, and personality. While it offers flexibility, creative freedom, and the potential for a lucrative income, it also demands discipline, self-motivation, and the ability to navigate the challenges that come with being your own boss.

Skills Required for Freelance Copywriting

Becoming a successful freelance copywriter requires a combination of strong writing skills, a deep understanding of client needs, and the ability to stay on top of market trends. Let's explore the essential skills that will set you on the path to success in this exciting field.

Essential Writing Skills

A freelance copywriter must possess excellent writing skills to convey ideas clearly, concisely, and persuasively. This includes having a strong command of grammar, vocabulary, and sentence structure. The ability to adapt writing styles to different tones and audiences is also crucial, as you may be writing for a variety of clients across different industries.

Understanding Client Needs and Market Trends

Successful freelance copywriters understand that creating effective content goes beyond writing well. It's essential to develop a deep understanding of your clients' businesses, their target audience, and their unique selling propositions. Additionally, staying informed about market trends, consumer behavior, and industry developments will help you produce content that drives results and keeps you ahead of the competition.

Steps to Become a Freelance Copywriter

Ready to kickstart your freelance copywriting career? The following steps will guide you on your journey to becoming a successful freelance copywriter.

Building Your Portfolio

Building a strong portfolio is crucial to showcase your writing skills and attract potential clients. Start by creating samples of your work, even if you haven't landed your first client yet. You can write mock projects or contribute to online publications to demonstrate your expertise.

As you gain experience, update your portfolio with real client projects and showcase a variety of writing styles and industries you have worked with.

Finding Your First Client

Securing your first client can seem daunting, but with the right approach, it is achievable.

Start by networking within your existing professional and social circles.

Reach out to:

• friends,

• colleagues,

• and local businesses

  and offer your services.

Consider joining relevant online communities, freelance platforms, and professional organizations that can also help you connect with potential clients.

Remember, persistence and patience are key when starting out.

Pricing Your Freelance Copywriting Services

One of the crucial aspects of being a freelance copywriter is determining your rates and negotiating contracts and payments. Properly pricing your services will ensure that you earn a fair income for your skills and expertise while remaining competitive in the market.

Determining Your Rates

When determining your rates, consider factors such as your level of experience, the complexity of the project, and the estimated time required. Research industry standards and the rates charged by other freelance copywriters to get a sense of what is fair.

Remember, it's essential to strike a balance that reflects the value you bring to clients while meeting your own financial goals.

Negotiating Contracts and Payments

Effective negotiation skills are crucial for freelance copywriters. Clearly define project details and deliverables, payment terms, and deadlines in your contracts. Ensure that both parties are aligned on expectations before starting any work.

Additionally, consider requesting a portion of the payment upfront to secure your commitment and protect yourself from potential non-payment situations.

Freelance copywriting offers an exciting and fulfilling career path for those with a passion for words and a knack for storytelling.

By understanding the ins and outs of this field, developing the necessary skills, and following a strategic approach, you can carve out a successful freelance copywriting career.

So, embrace the opportunities, sharpen your writing skills, and embark on a journey that allows you to make a meaningful impact through the power of words.

Happy Writing!

How Do You Take a Tale and Create a Magical Story?

The simple answer?

Show. Don't tell.

When you start to show your audience your story, you're really painting a scene with your words.

You're animating the page, the screen, the content right before their eyes.

One of the fastest ways to create an emotional connection through your story is through character development.

That can take the form of developing a fictional character and displaying that character's morals, views, beliefs, and actions for the audience to see, or, you can get hyper-personal and tell your audience who you are at your core.

And your audience will soon feel like you're a close friend.

They'll forget that you're actually a stranger.

This creates an environment of connection and unity within you, your brand, and your audience.

That's my goal with this newsletter.

To help others learn how to tell their story.

We all have a story to tell, we all have a voice, we all have the opportunity to develop close and meaningful relationships with one another, as long as we're open to letting people see who we are and what makes us tick.

And sometimes, shining the light on yourself isn't always comfortable.

I know for me it isn't.

I actually hate being on stage.

The second fastest way to create an emotional connection through your story, in my opinion, is through dialogue and voice.

Incorporating your voice, or your character's voice, into the story humanizes the story.

That use of voice makes the story come alive.

And again, it builds that familiarity and connection between your story, your character, and your audience.

And people might ask: "So what?"

So, what's the purpose?

Why are you telling me this?

What do you hope to achieve in sharing these stories?

The answers to these questions lie within your goals.

When you can answer those questions, and talk about the who, what, why, when, and how of your values, you'll be able to write stories that captivate, engage, and leverage your audience.

That's the goal, right?

Turning lurkers to lovers?

(Brand-lovers, that is.)

As November nears, I keep remembering one of the first letters I wrote to Emerson.

With my words, I weave emotional catharsis into the story.

I make short, powerful statements.

You don't have to write 1,000s of words to tell a story.

You can tell a story in a second.

↓

I wrote on 12/3/21:

”On the first day, my feet became concrete. My eyes clouded over. My lungs didn't work. My voice disappeared.

On the second day, I sorted the mail. I talked to the funeral home. I signed her death certificate. I cried in Target.

On the third day, I played video games for 18 hours. I ate once. I didn't brush my teeth.

On the fourth day, Eli made me eat and I screamed in my head: 'THERE’S NO WAY SHE'S DEAD' while swallowing cardboard.

I touched the prints of her hands and feet and choked.”

101 words, and you know there's a before, a during, and an after.

You can feel the intense loss.

You can imagine doing almost everything I did in the story because the words are simple, descriptive, and relatable.

I always like to remember: You are the most important character in your stories.

You know you.

You know your experiences.

You know your goals, missions, values, and hopes.

You know what you want.

You know the things you need to solve your own problems.

And with that, you know how to tell a story and connect with people who have similar problems - and are looking for solutions.

You're the most powerful part of your brand story.

And highlighting you in your story, letting your audience know that you get it, that's how you take your story and create a breathtaking, engaging, emotional storytelling masterpiece.

Maybe I am The Scarlet Witch… Maybe I’m Not.

“Maybe I am The Scarlet Witch.

Unaware that I’ve created a false reality, but not false enough to mean that it doesn’t exist - that the people inside aren’t real.

Does that make me schizophrenic?

I used to think that I was screaming death in his face and scaring him away. Like I was some fierce being that couldn't be defeated. Like I had actual powers or something. I used to think that if she died, I would release a silent rage, a silent pain, that destroyed everything.

A silent pain heard and felt and seen and touched and breathed.”

How did I write this intro?

I used trending topics of the time.
I used my own experiences.
I used my own emotions.

The story, although written as prose poetry, or experimental autobiography (which has very little rules), is a fictional story.

That doesn’t mean that it’s a lie.
Or that it’s a falsehood.

It’s not a story written to lead people on.
It’s also not a story meant to hoodwink or trick someone.
It’s not a story selling anything.

But you know what? People did buy in.
It was rated as a top story in July 2022 on Vocal.

How did I claim Top Story?
By accident.
No, seriously.

I wrote from my heart, I used extremely descriptive and emotional imagery, I didn’t care if my words were too sad, or too angry, or too much for my audience.
I just wrote.
And I kept writing until I cried all over my laptop.

My biggest belief in my storytelling:
If you, the author, can’t stop crying while you write the story, you’re doing something right.

Emotions are the biggest connectors that we have to one another.
And that includes our audience and clients!

My top 3 top of mind storytelling tips that you can use to connect with your audience and to evoke that emotional reaction are:

(Everyone says: “know your audience” is key, I’m ignoring this, it’s said too much, and sometimes, when you ignore the audience, and write the words locked inside, you can create some really powerful stories.)

1. Create Relatable Characters

My relatable character: Me.

And your relatable character? You.
You know you better than anyone.
You know what moves you.

By creating a character that embodies you, and in turn, your audience, you will be able to connect your audience with the heart of any story - through yourself.

2. Build Emotional Investments

When your audience cares about the story, they’re invested.
They want to know what’s going to happen next.
They want to purchase that one thing that solves the problem.

Creating anticipation and emotional investment can be achieved through conflicts, tension, and resolutions.
All three of these things keep the audience engaged and wanting to know more.
Therefore, they keep reading.

3. Show, Don't Tell

Letting emotions unfold through actions and dialogue make the story more immersive.

Which makes the story more real.
Which ties into creating an emotional investment.
Which ties into the customer journey.
Which we’ll get into in another episode…

Stay tuned!

To read my full story about The Scarlet Witch, check out my Vocal Media profile:

https://vocal.media/poets/maybe-i-am-the-scarlet-witch

To subscribe to my LinkedIn Newsletter, Write on Time, where this article was originally published, click the link below!
https://bit.ly/3vl6zWo

Letters to Emerson

Originally published on 8/4/2022

Grief Journaling - Letters to Emerson

Number 2.

Or should I say 2 trillion. 2 Googles. 2 infinite numbers that don’t yet exist. 

I write letters to you in my mind all the time.
“Did you see that sunset?”
“I wish you could feel the way the air changes before rain.”
“I wanted to show you the fireflies.”
“I miss your smile. The way you’d light up when I walked into the room; like I was the only reason you needed to stay.”

You loved me in a way I will never understand. More than anyone on this earth has ever loved me. You taught me how to fight harder than I had ever fought before.
Because before, I was just fighting for me. And no matter what happened to me, I knew I’d survive.

This time, I fought for more than just myself.

I fought for you.
I fought for us.
I fought for our family.

I still feel like I failed.

How could I not?
You’re not here.
That was the goal, right?
That was the finish line, the winning, the ultimate desire of my heart.
My arms are still empty.
Sometimes, they ache and burn, a restless longing for the weight of you.

I know that I will carry this feeling with me forever.

“Losing a child is like losing a limb.”

I read that once and I’ll never forget it again.

I’ve heard of phantom limb syndrome and I think I have that in my heart, in my head. I used to tell people that I could feel our souls combined, just like I could feel my physical arms and legs.

I don’t think they understand. I can feel the loss of you like I feel the loss of our future.

Not only did we lose you, we lost the entire life that you gave us. The life we should have had with you. And I can’t help but see the warmth and joy and peace in that life. Yes, it would have had it’s hardships, you would have had a long life filled with medical needs. But it looks so much better than the empty arms I stare down at now.

This body carried a baby and now has nothing to show for it.
I know people look at me and see a girl. It’s not the first thought in their minds that I’m a mom.

I’m a mom too.

And I’ve lost the greatest fight I have ever known.
I long for that fight, although I don’t long for the suffering you endured. The procedures and IVs. The diagnoses and the constant barrage of ‘she won’t survive’, ‘take her home and let her die’, ‘it will take a miracle for her to overcome this.’

I go into your room sometimes and sit on the floor with your things in my arms and I just cry.
The ugly crying that no one else is supposed to see, but your dad always finds me there. I wonder if he can feel me the way I used to feel you now.

I miss you so much.

I try to think about the good - your smiles, your almost-there-laughs, your tiny voice, your hands, how strong you were.

Sometimes I can’t see past the pain. And I worry that I caused you more pain by asking you to stay.
I hope you know how much I love you.

I’m staring at your star-filled eyes and sweet, sweet smile today.

We got a kitten named Jasper. He’s all black with one white patch on his belly.

He keeps touching your things.

Playing with your necklace that I wear every day, trying to steal the little bear keychain that says ‘Emmi’ that’s always hooked to my purse.

He likes your stuff.
I think that means he likes you too.

Learning New Narratives: Unraveling the Latest Trends & Developments in Storytelling

Storytelling has become a marketing cornerstone of effective communication, effective brand strategy, and effective content.

Storytelling is no longer a mere buzzword when it comes to marketing.

Storytelling has become a cornerstone of effective communication, effective brand strategy, and effective content.

Brands are learning to utilize the power of storytelling to connect with their audiences on a deeper level.

This blog post dives into the latest trends and developments in Storytelling Marketing, offering insights into how marketers can leverage storytelling to:

• captivate,

• engage,

• convert their audience.

The Evolution of Visual Storytelling

the Power of Visuals

Visual storytelling continues to be a dominant force in marketing strategies.

From captivating videos to creative infographics, brands are using new styles in visuals to convey their narratives. These new styles are unique and attention-grabbing, and they’re shareable in nature. Meaning more people have the chance to share your content - which offers a wider range of viewers and an increased awareness to your content and your brand. Incorporating eye-catching imagery into your content not only enhances engagement but also facilitates a quicker understanding of your message. As attention spans shrink, visual storytelling proves to be a vital tool in capturing and retaining audience interest.

Immersive Storytelling Experiences

Virtual Reality (VR) and Augmented Reality (AR)

As technology advances, so does the potential for immersive storytelling experiences.

Virtual Reality (VR) and Augmented Reality (AR) are emerging as game-changers in Storytelling Marketing.

Brands can transport their audience to different worlds, creating memorable and interactive experiences.

Whether it's virtually exploring a product or participating in a branded AR adventure, these technologies enable marketers to craft narratives that go beyond traditional mediums, leaving a lasting impact.

Personalization in Storytelling Marketing

Tailoring Narratives to Individuals

Personalization has become a cornerstone in modern marketing, and storytelling is no exception.

Brands are leveraging data analytics and Artificial Intelligence (AI)-driven insights to craft personalized narratives that resonate with individual consumers.

Tailoring your story to the unique preferences, behaviors, and demographics of your audience enhances relevance and strengthens the emotional connection. From personalized emails to customized website content, the era of one-size-fits-all storytelling is giving way to a more individualized approach.

The Role of Storytelling in Content Marketing

Integration of Storytelling in Content Strategies

Storytelling and content marketing are becoming increasingly intertwined.

Brands are moving beyond traditional advertising to create valuable and shareable content that tells a story.

Whether it's through blog posts, social media campaigns, or podcasts, integrating storytelling into your content strategy humanizes your brand and fosters a sense of connection with your audience.

The narrative thread woven into your content helps build brand identity and loyalty.

User-Generated Content and Brand Narratives

Empowering Customers as Storytellers

User-generated content (UGC) is a major, and extremely useful, tool in Storytelling Marketing.

Brands are encouraging their customers to become co-creators of the brand narrative. From sharing user stories on social media to featuring customer testimonials in marketing materials, UGC adds authenticity and builds a community around the brand story.

This approach not only diversifies storytelling perspectives but also fosters a sense of belonging among customers.

The Synergy of Storytelling and Copywriting

Elevating Copy with Storytelling Techniques

Storytelling and copywriting are not mutually exclusive.

In fact, they complement each other, and they can do so quite seamlessly.

The latest trend involves infusing storytelling techniques into copywriting to create more compelling and persuasive messages.

Crafting narratives within the limited space of ad copy or email campaigns enhances engagement and resonates with the audience emotionally.

As brands seek authenticity, storytelling in copywriting proves to be a powerful strategy to cut through the digital noise.

Storytelling remains a dynamic and influential force.

Staying abreast of the latest trends in:

• Visual Storytelling,

• Immersive Experiences,

• Personalization,

• Content Marketing,

• User-Generated Content,

• and the synergy of Storytelling and Copywriting,

Empowers marketers to create narratives that not only capture attention, but also foster lasting connections with their audience.

As the narrative unfolds, brands that learn to unlock the art of storytelling marketing will continue to stand out in an increasingly competitive and visually-driven digital space.

HAPPY WRITING!

Writing Compelling Copy: 3 Steps to Writing Better Copy

Writing Compelling Copy: No More Confusing Copy Research and Missed Opportunities!

Digital communication is a constantly evolving, constantly changing landscape.
And that includes copywriting and digital marketing.

Figuring out how to become a copywriting artist and mastering the art of writing compelling copy is essential for businesses AND marketers.

Whether you're writing website content, social media posts, or drafting emails, effective copy is the key to capturing your audience's attention and driving engagement.

This blog is your 5-step guide to:

• enhancing your copywriting skills,

• learning how to incorporate copywriting into your marketing strategy,

• ensuring your content not only stands out but resonates with your target audience.

STEP 1:
Understanding Your Audience and Objectives

DEVELOP AN IDEAL CUSTOMER AVATAR

One of the most fundamental pillars of effective copywriting is truly understanding your target audience.

How can you understand your target audience?

• Conduct thorough research to create detailed audience personas.

• Identify their demographics, preferences, pain points, and aspirations.

• Tailor your language and messaging to align with their needs.

Knowing your audience intimately allows you to speak directly to them.

Speaking directly to your audience establishes a connection that will enhance the impact of your copy.

Clarifying Objectives and Key Messages

Before putting pen to paper, clearly define the objectives of your copy.

Whether you aim to drive sales, increase brand awareness, or encourage a specific action, having a well-defined goal will guide the tone and structure of your content.

Identify key messages that support your objectives, ensuring that every word contributes to the overall narrative.

This strategic approach not only enhances the clarity of your copy but also reinforces your brand's messaging.

STEP 2:
Crafting Compelling and Concise Headlines

The Power of using Headlines in Copywriting

Your headline is the gateway to your content, which makes it a critical element of effective copy.

Craft headlines that are both attention-grabbing and concise.

How do you create headlines that are attention-grabbing and concise?

Use ‘power’ words that evoke emotion and curiosity.
A well-crafted headline sets the tone for the entire piece, enticing readers to delve further into your content.
Consider incorporating keywords that align with your brand and resonate with your target audience, optimizing your content for search engines.

The Art of A/B Testing

Don't leave the effectiveness of your headlines to chance.

Utilize A/B testing to experiment with different headline variations.
Analyze metrics such as click-through rates and engagement to identify which headlines resonate best with your audience.

This iterative approach allows you to fine-tune your copywriting skills, understanding what works best in capturing the attention of your specific demographic.

STEP 3:
Enhancing Persuasion Through Copy Techniques

Utilizing Persuasive Language

Copywriting is, at its core, the art of persuasion.

Choose your words strategically to evoke emotions and prompt action.
Incorporate persuasive language that addresses the pain points of your audience and highlights the benefits of your product or service.

Create a sense of urgency when appropriate, encouraging immediate action.

A persuasive copy not only informs but motivates, driving your audience to take the desired steps.

Incorporating Social Proof

One powerful way to enhance the persuasiveness of your copy is by incorporating social proof.

Whether through customer testimonials, case studies, or user-generated content, showcasing positive experiences builds trust and credibility.

Ensure that your copy includes relevant examples of satisfied customers, highlighting real-world success stories. This not only reinforces the value of your offering but also establishes authenticity, a key factor in converting potential customers.

FINAL THOUGHTS ON WRITING BETTER COPY:

Writing compelling copy is a skill that evolves with practice, research, and a keen understanding of your audience.

By following these five steps—understanding your audience, clarifying objectives, crafting compelling headlines, utilizing persuasive language, and incorporating social proof—you'll be well on your way to creating the copy that not only engages with your audience, but persuades, connects, builds trust, and converts.

As you embark on your journey to writing better copy, remember that it's a delicate balance of creativity, strategy, and audience-centricity that will set your content apart in the competitive digital landscape.

Happy writing!

Copywriting for Beginners: How to Create Content That Sells

Copywriting for Beginners: It Doesn’t Have to Be as Confusing as it Looks!

In the dynamic landscape of digital marketing, honing in your copywriting is crucial for anyone looking to captivate audiences and drive desired actions.

Whether you're a budding entrepreneur or a seasoned marketer, understanding the basics of copywriting can take your communication game to new heights.

This is your comprehensive guide to Copywriting for Beginners

Where we break down key concepts and provide actionable insights.

The Foundations of Copywriting

A Captivating Headline

The first, and arguably most crucial aspect of copywriting, is creating a compelling headline.

Your headline is the initial hook, and therefore, the gateway to your content. It must be concise, attention-grabbing, and it has to pique curiosity within your readers. Utilize powerful words that resonate with your target audience and address their pain points or desires.

For instance, instead of a generic title like "Effective Marketing Strategies," opt for something like: "Unlocking the Secrets to Skyrocket Your Marketing Success."

Remember, the headline sets the tone for the entire piece.

Understanding Your Audience

Effective copywriting hinges on a deep understanding of your target audience.

Make sure you conduct thorough research to identify your audience demographics, preferences, and pain points. This knowledge allows you to tailor your copy to resonate with your audience's emotions and motivations.

Use language that speaks directly to them.
Address their specific needs and aspirations.

A well-crafted message will resonate with your audience and establish a connection - making them more likely to engage with your content.

Mastering the Art of Persuasion

Creating a Compelling Call-to-Action (CTA)

Copywriting is not just about conveying information.
It's about motivating your audience to take action.

A powerful call-to-action (CTA) is the driving force behind conversions.

Be clear and specific about what you want your audience to do, whether it's making a purchase, subscribing to a newsletter, or downloading a resource.
Use persuasive language and instill a sense of urgency.

For instance, instead of a generic "Sign Up Now," try "Unlock Exclusive Access – Sign Up for Free Today!"

A well-crafted CTA guides your audience seamlessly through the customer journey and through your conversion funnel.

The Power of Storytelling

Humans are inherently drawn to stories.

Incorporating storytelling into your copy can make it more relatable and memorable.

Share stories or anecdotes, case studies, and customer testimonials that highlight the benefits of your product or service. Create a narrative that engages emotions and paints a vivid picture of the positive outcomes that your audience can achieve.

Storytelling not only makes your copy more enjoyable to read but also establishes a connection between your brand and your audience on a deeper level.

And that’s the goal:

Building trust and authority within your audience so that your potential customers think of you first when they need your services.

Polishing Your Copywriting Skills

Editing and Refining

Great copy is not an accident; it's expertly crafted through meticulous editing.

1. After writing your initial draft, take the time to review and refine your copy.

2. Eliminate unnecessary words, ensure clarity, and focus on maintaining a consistent tone throughout.

3. Pay attention to grammar and spelling, as errors can undermine the professionalism of your message.

4. Consider seeking feedback from colleagues or peers to gain valuable insights and perspectives.

Testing and Iterating

The digital landscape allows for continuous improvement through testing and iteration. Utilize A/B testing to experiment with different elements of your copy, such as headlines, CTAs, or content structure.

Analyze the performance metrics to identify what resonates best with your audience. Copywriting is an evolving process, and staying attuned to the data allows you to adapt and optimize your content for maximum impact.

IN Conclusion: COPYWRITING FOR BEGINNERS

Copywriting is a skill that evolves with practice and a keen understanding of your audience.

By learning the fundamentals, honing your persuasive techniques, and embracing continuous improvement, you'll be well on your way to creating copy that not only engages but converts. And in converting, creates sales.

As you embark on your copywriting journey, remember that the key lies in the harmonious blend of creativity, empathy, and strategic communication.

Happy writing!

How Do You Decide What You Want Your Story to Say?

When I don't know what to say, I sit down in a crowded room and listen to the sounds around me.

I soak in the movement and the activity.

Sometimes, I drink an energy drink.

Red Bull is my totally innocent-and-not-in-any-way-guilty pleasure 😇

When that doesn't work, I people watch.

I once wrote a paper for a college course about people watching.

It took me hours and hours and hours...

And HOURS to come up with a topic for this paper.

To this day, I have no idea what the subject was supposed to be.

But I know I got a 98%.

All I had to do was sit down and look around.

If none of those tactics work, I ask myself a set of questions:

1. What do I want to say?

2. How do I want people to feel?

3. What do I want to be known for?

4. What action do I hope people will take?

5. Is there even an actionable goal involved or is this educational, info dumping, or sharing the juicy good stuff?

I also think back on moments in life where I felt very, very strong emotions.

And if you know me, you know by now that many of the most moving moments in my recent history are all tied to my daughter, Emerson.

She's my little golden string, tying me to you.

When I look back on my social media and the writing I was creating right after I lost her, I always cry.

Yes, it's easy for me to cry, I know what I lost, I know how I felt, and I know how I feel.

But I also find myself, quite honestly, marveling at the beauty of what I created - in a time when I was blinded by pain.

For me, the decision is easy:

I decide what I want to write based on what I've been through.

And the times I'm experiencing burnout, grief, or writer's block?

(yes, we all experience blocks - whether they're mental, physical, or emotional.)

To be perfectly honest,

Sometimes, I let the block get the best of me.

I don't write.

Sometimes, I let my mind stay blank and empty.

Those days, or weeks, always make me feel more sad, more blocked.

I find myself missing the opportunity that I have to create, to write.

I find myself sleeping wayyyy too much.

I find myself avoiding my laptop.

I don't pick up a pen.

When those moments hit, I have to take a step back and look back at the things I've done.

I remind myself how far I've come.

I remind myself the life I'm building.

And I can't help but always feel proud of Emerson's Momma.

That girl's been through a lot.

She's strong.

She's resilient.

She's crazy capable.

And she's me.

So, the bottom line is, always, always, always review your work.

Days, weeks, months, YEARS later.

Always go through the content you've created - especially in those high emotion times.

You never know what you might find.

Take a peek at this snippet of a post I made a few days after losing my sweet Emmi girl:

"I keep looking for pictures & videos of you holding onto me.

Your dad and I made it out to eat breakfast a few times.

Today, a family of four sat next to us.

They had a son and a little girl, very young.

The girl was old enough to say: “Mommy, I want you”,

But not old enough to form complete sentences.

With curly blonde hair,

Split into two pigtails.

She smiled at me over the back of her chair.

Her huge blue eyes with tiny black stars striping from her pupils, staring deep into mine.

I kept thinking about your eyes.

The hazel/blue/grey with a golden cream starburst in the center.

I thought about how I couldn’t wait for them to be as big as the eyes boring into mine.

I started to cry over a half-eaten omelette.

I quietly pushed it down and looked outside,

Grateful we waited to sit in the corner window table.

I paid for their food and we left.

Every day is just a regular day.

...

I kept imagining someone would call and say you’re not actually gone,

Even though I was there, holding you.

Even though I saw with my own eyes,

Felt with my own soul.

'It just doesn’t make sense,’ I’d say in my head,

‘It doesn’t make sense’ I screamed in my bed.

"It doesn’t make sense. this can’t be real.”

I told God, and everyone who asked if I was okay,

I said:

"I'm looking into someone else’s windows.

I see their living room, their dishes, their messes, their pictures.

It looks familiar somehow, like it's mine, all mine, all my things,

My dogs, my house, my clothes, my disheveled face, my baby girl...

But it belongs to someone else.

It's not really mine.

Is my name even Melynda?"

The Path to Success: How to Navigate the Customer Journey

It is time...

To dive into the customer journey!

Understanding your customer journey is crucial for success.

Whether you're a pro or you're just getting started, optimizing your approach can significantly impact your results.

This article is all about exploring how to navigate the customer journey - with precision - and leveraging the power of storytelling to create compelling marketing content.

If you're looking for specific steps to take to build on your existing strategy, look no further.

Understanding the Customer Journey

Before we get into the art of marketing and copywriting, it's essential to grasp the customer journey as a concept.

This is the path a potential customer takes from first becoming aware of your brand to making a purchase and to then becoming a loyal brand advocate.

Customer Journey Stages:

Awareness: Your audience becomes aware of your product / service. It's crucial to employ various marketing channels to reach potential customers effectively.

Consideration: Potential customers evaluate your offerings. Incorporating highly persuasive copy that highlights the unique benefits of your products or services can, and will, sway your potential customers' decisions.

Conversion: The moment of truth. Converting a lead into a customer requires a compelling call to action in your copy.

Post-Purchase: The journey doesn't end after a sale. Nurturing relationships with customers post-purchase ensures they return and also encourages them to refer others.

The Power of Storytelling

I keep saying it, but effective storytelling is a secret weapon - it's an art form - in both marketing and copywriting. By weaving storytelling into your brand and content, you will start to see more opportunities to engage, connect, and persuade your audience.

Quick and easy storytelling breakdown - I have to keep it short here otherwise this article will become novel -

Craft Your Brand Story: Start with your brand story. Share the 'why' behind your business, your mission, and your values. Customers love to support brands with a compelling story.

Customer Success Stories: Feature customer testimonials and case studies in your marketing materials. (Called user-generated content) Real-life stories build trust and demonstrate the value of your product or service.

Create Engaging Content: In blog posts, social media, and emails, infuse your copy with stories that resonate with your audience. Stories make your content memorable and relatable.

Tailoring Your Copy

Once you've embraced the art of storytelling, it's time to tailor your copywriting to the various stages of the customer journey.

Awareness-Stage Copy: Attract attention with informative and engaging content. Use compelling headlines, catchy taglines, and visually appealing graphics to spark interest.

Consideration-Stage Copy: Focus on the benefits and unique selling points of your product or service. Create comparison guides, testimonials, and how-to articles to help potential customers make informed decisions.

Conversion-Stage Copy: Craft persuasive and action-oriented copy. Use strong CTAs, limited-time offers, and clear value propositions to encourage prospects to make a purchase.

Post-Purchase Follow-Up: Keep the customer journey alive by sending personalized thank-you notes, recommendations, and exclusive offers. Show appreciation for their business and maintain a positive relationship.

Measuring and Optimizing

No customer journey strategy is complete without ongoing measurement and optimization. And of course, us marketers love to see these numbers.

Analyze Metrics: Regularly monitor key performance indicators (KPIs) to understand how customers interact with your content. This data can inform your future marketing and copywriting efforts.

A/B Testing: Experiment with different approaches to see what resonates with your audience. Test headlines, CTAs, and content formats to refine your strategy.

Customer Feedback: Encourage feedback from your customers to understand their experiences and identify areas for improvement. Use this insight to enhance your copy and offerings.

Continual Learning: Stay up-to-date with the latest marketing trends and copywriting techniques. The digital landscape is ever-evolving, and ongoing education is key to staying competitive.

To sum it all up:

In the ever-changing and dynamic world of marketing and copywriting, mastering the customer journey is a continual process.

By understanding the customer journey stages, realizing and UTILIZING the power that storytelling brings to your marketing, tailoring your copy, and consistently measuring and optimizing your efforts, you can and will enhance your marketing strategy to build lasting customer relationships.

Incorporate these tips to your strategy and watch your marketing and copywriting game start to grow and in return, you'll start seeing long-term successes as a result of your efforts.

Why The End is One of The Most Important Parts

“I remember working rubbing alcohol into Emerson's blood stains.

I remember asking myself: 

‘How fucked up is it that washing blood out of her blankets feels normal?’

I remember the sun shining through her window.

I remember it was a good day for her.

I remember it was a good day.

Washing blood out of blankets.

It was a good day.”

Direct. Sincere. Emotional. Descriptive.

Creative Storytelling in Marketing HAS to be moving.

If you’re not moving your audience to feel an emotion or to take an action, then you’re not marketing. You’re just writing.

And writing is great, don’t get me wrong, but if we have a goal in mind, to sell, then your writing has to be tailored to that goal.

The goal in my quote above wasn’t to sell anything. It was to shine a ray of sunshine onto a very dark aspect of having a terminally ill infant in the Neonatal ICU.

With my words, you start to visualize your own hands working rubbing alcohol into the fibers of baby blankets.

You start to think about how my ‘normal’ was absolutely anything but.

You can feel the stress. You can hear the anger.

You can see the sunshine. And you can feel the hope.

Not only did I end my story in this way, I also let a very deep and emotional story end on a positive note.

How?

I talked about sunshine.

I talked about my sweet Emmi having a good day.

And because it was so for her, so it was for me.

Washing blood out of blankets isn’t my favorite pastime. But I was happy to do it for her.

Happy to care for the most beautiful girl in the world.

Happy to watch her nap while I worked.

Incorporating emotion into your marketing storytelling strategy is the fastest way to relate to your audience.

And it builds a very strong bond between you, your brand, and them.

They become invested in the story you’re telling.

Once you learn how to get your audience hanging on your every word, you can start to end your stories with cliffhangers.

You can start incorporating open-ended statements.

You can start making your audience think about what you just said – And if you do it well enough, they’ll be thinking about your story for DAYS.

And they’ll keep coming back for more.

That's Why The End is One of The Most Important Parts - it gets your audience hooked.